Whether it is a book, magazine or article, the internet has certainly revolutionized the way we choose to publish. In 2017, the popularity of digital publishing has only grown stronger and has opened the door to new opportunities. Essentially online publishing has presented an array of benefits to business owners in terms of convenience, visibility, and reach. Here’s why: Storage
For starters, with the wide-range of space available digitally, documents are now stored safely online. This essentially means that less time is spent finding important material because everything can be organized, which will result in an increase in productivity. In addition to this, since material can be stored online, this means that it can also be accessed regardless of geographical location. Visibility Most people use some form of mobile device to view and share information. In fact, according to Internet Live Stats, around 40% of the world’s population has an internet connection. For this reason alone, it makes sense for businesses to switch to digital publishing. This is the best way to increase visibility and expand your market. Partnership
Digitally has offered an array of opportunities for businesses through partnership. In fact, creating rich, interactive content has opened the door for more monetary success through brand deals and sponsorship. This certainly was not an option with traditional publishing, but with the success of the internet, the ways in which we can create revenue have expanded tremendously. The advancement of technology is inevitable, and digital publishing is only getting better in 2017. It’s essential for businesses to take advantage of the many benefits that online publishing has to offer. as it is creating new opportunities and the space for growth. With that said, if you want to know more about getting started in digital publishing, contact us and we’ll be happy to help. Digital audiences have high expectations. They anticipate flawless integration, rapidly loading multimedia and the opportunity to engage with content on any device. When trying to attract and maintain this audience, your platforms performance and its capabilities matter. Here are some platform elements that are essential for a digital native audience. Platforms that deliver the clarity and familiarity of print with the interactive features of HTML keep younger readers engaged with hyperlinks, video, animation, podcasts and other interactive content.