The importance of colour for your branding and website

When creating and developing a brand, there’s a lot to consider. A brand should reflect your business’s core values, as well as provide a connection to your audience. Yet, visually it has to say something too.

Colour in your branding and on your website forms the foundation of your company’s visual aesthetic. The colours that you decide on will represent the nature of your business, so a careful and steady approach is required to get it just right.

Struggling on what colours to pick? Let’s take a deeper look into the importance of colour and how you can decide what colours are best suited to represent your brand.

Why is colour so important for branding and websites?

Colours initiate specific emotions and feelings, so a lot of companies take the time to consider different colours to represent their products. In fact, colours affect and influence our behaviour and perception, so it’s no surprise that businesses have to choose wisely when it comes to their branding and website.

The following research shows us exactly how colour use in business affects us:

– 85% of shoppers claim that colour has a substantial influence on what product they buy.
– Colour schemes boost a brand’s recognition by 80%, according to a study on the mental impact of colours.
– Research shows that people decide within 90 seconds of their primary interaction with a brand or website.
– The most favoured colour is blue.
– The 15 second rule applies to the amount of time you have to attract someone’s attention on your website.
– Men and women view things differently, and it’s the same with colour. Men can have more trouble distinguishing between similar colours.
– Colours can increase or decrease appetite, improve your mood, make you feel calmer and even reduce the perception of waiting time.

Which brand and website colours?

It’s important to understand that your brand should have at most three colours, but ideally two is better. It’s best to carefully choose the colours that embody what you want your brand to be. Web hosting sites, such as not only provide support in building your website, but can also incorporate suitable colours to promote your brand.

You need to familiarise with what colours mean to fully comprehend which colours are a perfect fit for your business. This should also include a primary colour that dominates your brand and website, making it instantly recognisable. For help in which colour to use, Pantone provides great insight into a multitude of colours and what they represent, making it easier for you to select the right hues for your brand and website.

The 60/30/10% rule

Once you get a better understanding of what colours mean and you’ve chosen your hues that best represent your brand, you should aim to achieve the 60/30/10% rule in order to mix the colours correctly and enhance your chances of achieving your marketing aims.